The digital world has experienced a transformation in the past few years. The ways we communicate have changed, and the internet is reshaping our business and personal lives. The impact of this transformation is only becoming more apparent as time goes on. In this blog post, we highlight some of the top digital marketing trends you should be paying attention to in 2018. There are many that we could discuss here, from AI to fake news to GDPR. However, these are all symptoms of a much larger problem — cultural change. We’re seeing a real shift towards being more transparent about our company and our products, away from misleading or deceptive advertising practices. Moreover, there’s also an increased focus on user-first experiences with digital content and services alike. These changes are happening everywhere, but they require us to buckle up and adjust our strategies accordingly. Here are 5 trends that you need to pay attention to this year:
Consumers Are More aware of their Data Privacy and Knowledge-based Staffs Are Responding to Consumers’ Calls for Service.
With consumer protection concerns increasing, marketers are starting to understand the importance of data privacy. In fact, it’s become a top priority for marketers. Privacy is the process of identifying and controlling the use, distribution, and retention of one’s own data. In 2022, the year of the autonomy declaration, consumers will start demanding more from brands with respect to data privacy. Consumers will start to expect transparency from brands about how their data is used, who has access to it, and for what purpose. Furthermore, consumers will expect to be able to correct or remove their data when they feel something is wrong. Today, brands have an advantage over competitors — they know more about their customers than ever before. This includes the customer’s digital footprint, likes and dislikes, past purchases, and more. This is especially important for ecommerce brands, which rely on digital receipts and feedback to stay competitive in the long run. Consumers are also starting to appreciate brands’ efforts in this area, which bodes well for the future.
Smart Contracts, Blockchain and Decentralized Applications are all on the rise.
Smart contracts are computer code that can self-execute based on various conditions laid out by a party (i.e. party-to-smart contract). This is great when it comes to regulating e.g. supply and demand in a business ecosystem. Smart contracts have also been used to settle debts and make sure products reach their destination. However, they can be used for even more than that. As more companies adopt the Blockchain technology, the number of applications that can be created with smart contracts will increase exponentially. From a business perspective, this means that blockchain-based applications are going to play an increasingly important role in 2022. Consumers will start to expect more from brands in this area as well.
The Internet of Things is a big thing in 2022.
The Internet of Things is going to be a big thing in 2022. From smart appliances to tripods, fitness trackers, and even high-quality audio systems, the internet of things is going to be found in many forms in 2022. This will enable marketers to create unique and engaging digital experiences for their customers. Moreover, the growth of IoT will open up many new business opportunities. For example, home automation will grow by leaps and bounds in 2022. New digital products based on the IoT will enable marketers to create even more compelling digital experiences.
Artificial Intelligence (AI) is here to stay.
Artificial Intelligence is here to stay. In fact, it’s only going to get stronger in 2022. AI is a big deal in 2022 for several reasons — it will help computers become more intelligent, improve their perception, and discover new data. Moreover, AI can be used to power machines with the ability to think for themselves. This will enable machines to achieve tasks that were previously thought to be too complex or impossible for them to perform. AI will also have a big impact on business — it’s already changing how media companies distribute content. For example, AI can recommend content to a consumer based on their past interactions with brands and products. With the ability to learn, AI has the potential to become even more intelligent. This will allow it to make even more accurate recommendations in the future.
Digital technology is transforming our business model and personal lives, and it’s only going to get stronger in 2022. Change is something we need to embrace, because it’s something we create. As consumers, we want more information and data, and we want it now. We also want it in a way that’s reliable and trustworthy. With 2022, we will see more changes in how brands communicate with their customers. Consumers will expect more from brands, and marketers will have to adapt their strategies accordingly.