Keeping tabs on all your social media accounts at once can sometimes feel like a never-ending task. With so many social media platforms to monitor, it’s easy to get overwhelmed and lose track of important information. Thankfully, there are a number of great third-party social media monitoring services that can help you keep tabs on everything from Instagram to YouTube. These services aren’t exactly a necessity for every business; however, if you operate an online business or have a large audience that you want to keep track of, they’re a great way to do so more efficiently and stay up to date on the latest trends and news. Whether you just want to see what your followers are up to or want to take steps to retain them as clients, these tools can help you stay in the know without drowning yourself with data. Read on for more information about the best social media monitoring tools available today.

What is a social media monitoring service?

A social media monitoring service is a software that allows you to track social media accounts across multiple services and see what information is being shared and what action is being taken on each account. Keep in mind that not all social media monitoring services are created equally. While many of them will track all your social media accounts, some only cover a few and offer limited features. Depending on what social media platform you choose, you can also look for a social media monitoring service that offers free or premium versions. Some services will only provide free accounts while others will provide limited services for a fee.

Best Social Media Monitoring Tools

The Best social media monitoring tools are those that offer a large number of features, are easy to use and allow you to see what is happening across multiple services. These tools should also be simple to integrate with your existing IT setup so they don’t eat up too much of your team’s time. We consider the following tools to be the best social media monitoring tools:


This is the most comprehensive social media monitoring service currently available. It encompasses more than 100 services and boasts a huge database of followers, accounts and comments.


Hootsuite is a leading social media management tool that allows you to create social media accounts, manage content, create engagement programs and track reach and hours spent on your content.


Mentionlytics is a social media monitoring service that lets you see what is happening across 6,000+ profiles, followers and comments with a single click.


Reputology, which was previously known as Profiles, is a social media monitoring tool that offers insights into the personalities behind your followers and what they are doing.


This is a free (for non-commercial use) tool that lets you see who your followers are in real time and what they are doing on social media. It’s a great way to see who your followers are and what they are up to.


Social media is a powerful tool for brands and businesses to increase brand awareness and engagement. With so many services to choose from, it can be hard to know which one to use. That’s where social media monitoring services come into play. These tools help you see what is happening on social media from a single location so you can follow along without having to spend time looking through pages and pages of different services.

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